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| Fleet graphics are the most efficient way to build brand awareness
and promote your products and services. Fleet graphics is a
form of outdoor media that studies show, provides the widest
audience reach of any other media form. Surveys have also shown
that fleet side ads create a powerful and positive impression
of the advertised brand. Finally, fleet graphics, as a “production
only” media form, has no advertising space or broadcast
time costs and is therefore one of the lowest cost forms of
advertising media available. |
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| According to The Arbitron Outdoor Study, outdoor advertising
reaches 96% of Americans, which is the highest of any media.
The "snail trail" map below depicts the coverage of 32 trucks
in Los Angeles in just one weeks time. |
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| A National Family Opinion study on the effectiveness of truckside
advertising yielded a 52% increase in brand awareness in 18-54
year olds with household incomes >$50,000. An article outlining
the study can be seen at www.medialifemagazine.com, archives,
search word: Peoplepc, in the article “delivering brand
by the truckload “
The American Trucking Association’s
study; The Visual Impact of Trucks in Traffic, showed 96%
noticed truckside ads, 98% said the ads created a positive
image for the company, 96% said fleet graphics had more impact
than billboards.
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When the cost of fleet advertising is evaluated alongside other
means of advertising, it is clear that fleet advertising delivers
the most cost-effective solution to bring your message into
the marketplace. The cost of advertising is generally measured
by what it costs to generate 1000 impressions or 'eyeballs'
for a given ad. This is amount is known as Cost per Thousand
(CPM).
Below is a comparison of CPMs typically achieved by various
advertising mediums. As you will see, fleet graphics take significantly
fewer dollars to produce the same number of impressions as other
common forms of advertising. |
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| Advertising Medium |
CPM |
| newspaper ad (1/2 page BW) |
$19.20 |
| spot TV (30 sec. prime time) |
$16.25 |
| magazine (1/4 page) |
$8.00 |
| radio (30 sec. Prime time) |
$4.95 |
| billboard (city/national) |
$3.00 |
| fleet graphics |
$0.90 |
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