Our heritage is based in the transportation equipment leasing
industry where
we noticed our clients struggling with the expense and execution
of adhesive graphics application and removal as trucks and trailers
were added to or removed from their fleets.
Our transportation experience was later sought out by GE
Capital to be applied to its recently acquired truck-side
advertising company, Media Vehicles. Truck-side advertising
is an alternative to billboards and involves advertisers (that
do not have their own fleets) posting their ads on other firms
trucks and trailers. We noticed the durability and low cost
of the framing system versus adhesives in graphics application,
and quickly began marketing framing in the fleet graphics
arena as well and saw immediate success.
In April of 2002, GE Capital sold its interest in Media Vehicles
to a media company whose comfort level lied within media and
not transportation circles, and thus chose not to pursue fleet
graphics. The company was split along product lines, and Media
Vehicles Graphics Solutions, Inc. was formed.
|
